If you're an entrepreneur growing a startup, or an artist or organisation without a major web development budget, chances are that you're using web apps for all or part of your online presence. The most commonly-used today are Content Management Systems, like WordPress and Drupal, but there are many to choose from.
There are also numerous standalone web services that you may integrate into your CMS, or use independently, such as MailChimp for email marketing or Wild Apricot for membership management. As you grow you may even choose to operate on the web entirely within the cloud environment using a service such as Amazon Web Services.
What you use, when, and for how long, depends on your goals, and what great new solution comes along with promises to improve your efficiency and lower your costs.
One thing, though, is for certain: each of these apps works differently and you don't want to waste hours of your time every time you need to add, remove, or modify something - you want to focus on the things that make you money or attain your goals.
Chances are - if we don't already know how to use your desired app - we can find the solution faster and more efficiently than you can. We're here to save you time and money.